During my contract with Sincerely Wilma, our goal was to market her brand as a luxury CPG product. We did this through:​

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• Curating a more modern, clean, and chic brand image through a refined social media strategy

• Creating a brand style guide 

• Developing a content calendar 

• Updating their website according to the new brand guidelines.

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This project consisted of design, social media strategy, and branding to reach her social media goals.