During my time at Catch 15, the aim was to market this newer restaurant to established professionals in the Downtown DC area. In addition to this, they wanted to market this new and modern restaurant to customers who were already familiar with their sister restaurant in Georgetown, DC. To achieve these goals I:​

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• Curated a more modern, clean, and chic brand image through a refined social media strategy

• Revamped their websites to become more attractive to the target audience(s)

• Designed and distributed email newsletters to promote new menus, events, and lunch specials

• Partnered with influencers and local hotels to build a reputation in the community 

• Managed and scheduled paid advertisements for social media posts and Google ads

• Performed administrative duties such as phone management, filing, and organizing.

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This project consisted of design, social media strategy, email marketing, and copywriting to reach the sales and marketing goals.