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MISS WENDY BLACK

BRAND IDENTITY, DIRECTION & STRATEGY, CONTENT CREATION, WEB DESIGN, EMAIL MARKETING

MWB Portfolio Cover.png

Miss Wendy Black is a personal blog and Youtube channel geared toward helping Christian women heal from their past, empower their present, and reinvent their future. Our project consisted of brand identity determination, digital strategy, web design, e-mail marketing templates, and content creation.

Step one

Brand Identity

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The first step in our process was to determine Miss Wendy Black's brand identity. We did this through a mood board consisting of images, colors, and Instagram inspiration. Once the mood board was compiled, we determined brand colors (drawn from images) and typography. 

Miss Wendy Black Mood Board .png

The client was provided with a brand style board that included the selected colors, fonts, and brand mood. It will be useful for keeping a cohesive digital presence and for print materials.

Miss Wendy Black Brand Board.png

Step two

Direction, Strategy, web design

Our next step was to determine the direction the brand wanted to go in. After this, we crafted a strategy centered around content marketing and speaking engagements to reach Miss Wendy Black's audience. Since a large portion of this strategy was based on the digital presence, we focused on the website as the focal point.

MWB Portfolio Image (1).png
Miss Wendy Black Homepage.png
Miss Wendy Black Homepage.png

Step three

CONTENT CREATION

This final step was centered around creating content to generate leads to the website. Pinterest, Youtube, and e-mail freebies (lead magnets) were the chosen methods.

Miss Wendy Black Pinterest Templates (1)
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Miss Wendy Black Pinterest Templates.png

From brand colors and typography, â€‹to web design and content creation, through this project we successfully:

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  • Identified Miss Wendy Black's brand voice, target audience, and aesthetic

  • Crafted a digital strategy to generate website leads

  • Designed a user-friendly and mobile-responsive website 

  • Created an e-mail freebie lead magnet to initiate e-mail marketing efforts

  • Produced an intensive social media plan with Youtube and Pinterest templates.

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This project consisted of design, strategy, and copywriting to achieve a user-friendly and lead-generating website.

Miss Wendy Black Youtube Channel Aesthet
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